Georgian University

Program Overview

The Bachelor of Business Administration (B.B.A.) program is designed to provide students with a comprehensive understanding of business principles and practices across various functional areas. The curriculum integrates core business concepts, analytical skills, and leadership development to prepare graduates for careers in management, marketing, finance, entrepreneurship, and other business-related fields. Students will develop critical thinking abilities and learn to apply business strategies in a dynamic global environment.

Program Structure

Year 1: Foundations in Business

• Semester 1: Introduction to Business Concepts

  • Introduction to Business Administration
  • Principles of Microeconomics
  • Business Mathematics
  • Financial Accounting
  • Business Communication Skills

• Semester 2: Core Business Knowledge

  • Principles of Macroeconomics
  • Business Statistics
  • Managerial Accounting
  • Introduction to Marketing
  • Elective Course I (e.g., Introduction to Information Systems)

Year 2: Intermediate Business Practices

• Semester 3: Management and Organizational Behavior

  • Principles of Management
  • Organizational Behavior
  • Business Law and Ethics
  • Introduction to Operations Management
  • Elective Course II (e.g., Business Writing)

• Semester 4: Financial and Marketing Strategies

  • Corporate Finance
  • Marketing Management
  • Quantitative Methods for Business
  • Consumer Behavior
  • Elective Course III (e.g., International Business)

Year 3: Advanced Business Strategies

• Semester 5: Strategic Management and Leadership

  • Strategic Management
  • Human Resource Management
  • Business Research Methods
  • Project Management
  • Elective Course IV (e.g., Digital Marketing)

• Semester 6: Global Business and Innovation

  • International Business Management
  • Innovation and Entrepreneurship
  • Supply Chain Management
  • Business Analytics and Decision Making
  • Elective Course V (e.g., E-commerce)

Year 4: Capstone Project and Professional Development

• Semester 7: Capstone Project Preparation

  • Capstone Project I (Research Proposal and Literature Review)
  • Business Ethics and Corporate Social Responsibility
  • Leadership and Team Dynamics
  • Elective Course VI (e.g., Negotiation and Conflict Resolution)
  • Elective Course VII (e.g., Corporate Governance)

• Semester 8: Capstone Project and Internship

  • Capstone Project II (Implementation and Presentation)
  • Internship in Business Administration (Industry Placement)
  • Professional Development and Career Planning
  • Elective Course VIII (e.g., Advanced Business Strategy)
  • Preparation for Professional Certifications (e.g., PMP, Six Sigma)

Program Learning Outcomes

Upon completion of the program, graduates will be able to:

1. Demonstrate a solid understanding of fundamental business concepts, including management, marketing, finance, and operations.
2. Analyze and solve complex business problems using quantitative and qualitative methods.
3. Develop and implement effective business strategies in various organizational contexts.
4. Communicate effectively with diverse stakeholders in both written and oral forms.
5. Understand ethical implications and responsibilities in business decision-making.
6. Work collaboratively in teams to achieve common goals and manage group dynamics.
7. Engage in lifelong learning and professional development to adapt to changes in the business environment.
8. Demonstrate cultural awareness and the ability to operate in a global business context.

Assessment Methods

• Written Examinations (Multiple Choice Questions, Short Answer Questions, Case Studies)
• Group Projects and Presentations
• Research Papers and Business Reports
• Simulations and Business Games
• Capstone Project and Thesis Defense
• Internship Evaluations and Reflective Journals
• Participation in Business Competitions and Workshops

Internship and Practical Experience

• Internship: In the final year, students are required to complete a supervised internship in a professional setting such as corporate offices, marketing agencies, or non-profit organizations. This practical experience is crucial for applying theoretical knowledge to real-world situations, developing professional skills, and preparing for employment in the business sector.

Elective Options

Students can choose from various electives to specialize in specific areas of business administration, such as:

• Digital Marketing and Social Media Strategies
• Financial Planning and Analysis
• International Trade and Global Business
• Entrepreneurship and Small Business Management
• Supply Chain and Logistics Management
• Data Analytics for Business
• Business Negotiation and Conflict Resolution

Admission Requirements

• High school diploma with a strong background in mathematics and business.
• Competitive entrance examination scores (where applicable).
• Personal statement outlining interest in business administration.
• Letters of recommendation.
• Interview (optional, depending on university requirements).

Program Duration

• 4 Years (8 Semesters)

Degree Awarded

• Bachelor of Business Administration (B.B.A.)

Career Opportunities

Graduates of the B.B.A. program are prepared for roles in:

• Business Management and Consulting
• Marketing and Sales
• Financial Analysis and Management
• Human Resources Management
• Operations and Supply Chain Management
• Entrepreneurship and Start-Up Management
• Corporate Strategy and Development
• Non-Profit and Social Enterprise Management